Sina weibo issued a white paper on China's first enterprise microblogging. Data shows, there are more than 13 m enterprises opened sina weibo. Nearly thirty percent of the world top 500 enterprises have opened sina weibo.
Currently opened sina weibo has covered 22 industry enterprise users. By the end of February, a total of 130565 companies opened sina weibo. Catering food companies, nearly 50000 enterprise microblogging account ranked first. It is important to note that there are 143 world 500 strong enterprises opened sina weibo. In China's top 500 enterprises, 207 have opened sina weibo. At the same time, 1060 foreign companies have opened sina weibo, enterprises open up in the United States, followed by Japan.
On the regional distribution, Beijing, Shanghai, guangdong occupy the top three enterprise microblogging geographical distribution. Including zhejiang,
Jiangsu, total number of top five regional enterprise microblogging accounted for more than 50%. Jiangsu enterprise microblogging in fourth. Surveys show that nearly 50% of users to the personalized recommendation enterprise or brand interested in weibo account, enterprise microblogging release new product information, discounts, user experience is the most popular. Middle school students and the education degree is slightly low female users are interested in brand spokesperson information more. 6 into weibo user due to post information and produce actual purchase behavior.
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